Optimatic is your guide to navigating the video advertising landscape

  • Drink

    SEAMLESS 3RD PARTY INTEGRATION

  • Kettle

    HIGHEST FILL RATES

  • Lifting

    EXTENSIVE PRICING DATA

  • Education

    BEST CPMS

  • Business

    AUTOMATED REPORTING/ RECONCILLIATION

  • Business2

    FULLY MANAGED AP/ BILLING

...and solving any challenges with our best-in-class proprietary video advertising technology.

PUBLISHERS

Optimatic’s proprietary platform is built on the latest technology – capable of offering modular features and maximum flexibility. Optimatic manages all aspects of your video advertising needs, yielding the highest ad revenue in the marketplace.

Our services include:

• Increased fill rates and revenue
• Improved KPI Metrics for VCR, CTR, Viewability and eCPM
• Access to Optimatic’s integrated demand sources
• Player support for desktop, mobile web, mobile app and connected TV
• Daily consolidated and reconciled reporting
• Campaign management with granular targeting capabilities
• Customization for unique publisher implementation needs

PUBLISHERS

ADVERTISERS

Top industry advertisers and Fortune 500 companies leverage Optimatic’s platform for their video buying needs on desktop, mobile, tablet and connected TV. Optimatic operates as a large private marketplace, giving buyers exclusive access to quality video inventory while hitting valuable KPIs.

Each publisher is pre-screened and managed daily by our in-house account management and operations teams. We combine this management oversight with leading 3rd party verification tools to help ensure access to the highest quality inventory for advertisers.

ADVERTISERS

ANALYTICS

Our real-time reporting systems provide ongoing transparency to help ensure up to the minute access on campaign performance. Access and manage leading performance indicators like Impressions, View-Through Rates, Click Through Rates and Viewability through our secure online analytics portal.

Optimatic’s robust analytics portal is fully customizable and allows for a tailored user experience to fit your unique needs. All performance metrics within the analytics portal are reconciled daily to ensure partners have an accurate and timely pulse of how their businesses are performing.

Need data integration? Optimatic supports API connection – allowing publishers to fully parse and integrate analytics collected into their own proprietary systems or 3rd party data warehouse.

ANALYTICS

YIELD OPTIMIZATION

Optimatic offers a complete set of optimization tools, along with a full suite of SSP capabilities. All publisher integrations leverage a combination of data-driven automation and hands-on decision making to drive optimal performance.

Optimatic’s Predictive Optimization Platform (POP) is a proprietary technology allowing optimization down to the impression level for each supply and demand source. POP assesses historical data trends to deliver automatic logic-based optimizations. By looking deeply into large data sets, POP can help identify trends across key metrics (Geos, Demos, and Domains) and automatically optimize yield to improve real-time results.

The Optimatic Account Management team watches over all of this technology to ensure your business thrives.

YIELD OPTIMIZATION

AD SERVER

Optimatic’s Video Ad Server is the pillar of our proprietary technology stack. Supporting over 100 billion ad calls each month, our technology offers granular targeting capabilities and includes Open RTB, asynchronous, and dynamic pricing options.

AD SERVER